brand development: k+d.

They wanted to save the world - actually they still do.

So - how do you portray lawyers who see themselves as a team, who believe in the good, who fight for everyone to get the rights they deserve? I worked with emotions: Go back to your own childhood - feel what it was like to fight for the good, how powerful you were, how cool it was to stand up for the good together with your friends.

And with the incredible team of Lutz Sternstein, Daniel Banner and Huidi Lauhoff, we managed to capture these emotions. Take a look at the firm's website, where MacArnolds has built the perfect framework around the story of these lawyers. It is so different from your regular law firms’ - as is the Strafverteidigerkanzlei-Team.

 
 

I have built the corporate design accordingly - the three ellipses stand for the firms partners with their respective personalities - their strengthes overlapping to form a special team. The plus stands for the added value that clients receive when working with this law firm. To let the strong photographic images we have taken unfold their effect and tell their stories I only worked with black, white, grey and copper in the creation of the brand.

 

As a highly specialised boutique firm, it is very well recognised internationally and works in the top segment. I reflected this quality in the choice of business papers and the associated printing processes. As an example the business cards are made of two different types of paper - one smooth, soft, calm, one rough and stimulating to the touch. The partners tell me that this strong presence makes them stand out from the crowd and they have an initial topic of conversation right from the first contact. Thanks to Marco Bölling for this excellent craftsmanship.

The firm shows its brand not only with its stationery and on its website, but also in the office décor and on social media, conferences and events.

credits.

Photography Concepts Sternstein | Lutz Sternstein, www.phocst.com

Daniel Banner Fotografie, www.bannerfoto.de

huidi lauhoff styling + fashion design, www.huidilauhoff.de

Website by McArnolds, www.mcarnolds.be

Druck by Bölling Exzellente Drucksachen, www.boelling.com

Make-up Artist www.marlen-watzl.de